|Card #35 - Ernie Lombardi|
Although not as vast or as valuable as it predecessor (the landmark 1933 Goudey set), the 1934 Goudey set is nonetheless a classic hobby issue in it own right, with its distinctive "Lou Gehrig/Chuck Klein says..." motif. Although Babe Ruth is missing this year, there are two highly sought-after Lou Gehrig cards and plenty of Hall of Famers to be found in this set.
Gehrig (who was also featured on Goudey wrappers that year and as "president" of their Knot Hole Gang promotion) is the only player with more than one card in the set. Considering Goudey featured multiple cards of several players in '33 and four of Babe Ruth, it is curious why they scaled back. After an inaugural set consisting of 239 cards printed in several series throughout the year and a "mystery card" that was provided to people who mailed the company to a 96-card release that came in fewer series, it may have been an indication of either how deeply the Great Depression had affected the company or how much they overworked the year before. In fact, the Depression was affecting the entire industry in 1934; Goudey's '33 contemporaries Delong, Tattoo Orbit, George C. Miller and U.S Caramel didn't return with new sets and its new competitor National Chicle stretched its two sets -- Diamond Stars and Batter Up -- out over a three-year period..
Card fronts feature an artist's rendering of an actual player photograph against a solid-colored backgroud which also contains silhouettes of a baseball diamond and players in action. A Goudey copyright logo appears in a bottom corner on all cards 1-72 and is eliminated from the later series. At the bottom is a small picture of either Lou Gehrig or Chuck Klein, and a slanted field (blue for Gehrig or red for Klein), and a scripted "Lou Gehrig says..." or "Chuck Klein says...". Klein appears on cards 80-91, Gehrig on the rest.
On card backs, there is a short write-up that "appears" to have been written by Gehrig or Klein (but was more likely ghostwritten by a sportswriter), along with a signature at the end of the passage. A card number appears at the top left corner and clearly states that the card is part of the 1934 series. A Goudey copyright logo appears at the bottom corner, with an ad for Goudey's Big League chewing gum and a recommendation to collect the entire series of cards. Some design elements change as the series progress. Early series have three green lines between the biography and the Goudey ad, and later series have one green line and a rearranged location of the card number and "1934 series" statement.
Most hobby guides specify three main series: 1-48, 49-72 and 73-96. Hobbyists have debated the levels of scarcity between series. Some say that the high series is much scarcer than either of the lower ones and that the mid-level series is slightly less scarce, others claim the lower series is scarcer than hobby guides lead on.
Today, collecting the entire set of 96 cards is a bit of a challenge but is obtainable. In addition to high price tags on the two Gehrig cards, there is a very scarce high-numbered series (cards #73-96) that has frustrated many collectors. However, the cards are available enough to complete a set with due diligence.
|Card #22 - Luke Appling (Back)|
|1934 Goudey Wrapper|
1. Jimmy Foxx 2. Gordon (Mickey) Cochrane 3. Charlie Grimm 4. Elwood (Woody) English 5. Ed Brandt 6. Jerome (Dizzy) Dean 7. Leo Durocher 8. Tony Piet 9. Ben Chapman 10. Charles (Chuck) Klein 11. Paul Waner 12. Carl Hubbell 13. Frank Frisch 14. Willie Kamm 15. Alvin Crowder 16. Joe Kuhel 17. Hugh Kritz 18. Henry (Heinie) Manush 19. Robert (Lefty) Grove 20. Frank Hogan 21. Bill Terry 22. Floyd Vaughan 23. Charley Gehringer 24. Ray Benge 25. Roger Cramer 26. Gerald Walker 27. Luke Appling 28. Ed Coleman 29. Larry French 30. Julius Solters 31. Baxter Jordan 32. John (Blondy) Ryan 33. Frank (Don) Hurst 34. Charles (Chick) Hafey 35. Ernie Lombardi 36. Walter (Huck) Betts 37. Lou Gehrig 38. Oral Hildebrand 39. Fred Walker 40. John Stone 41. George Earnshaw 42. John Allen 43. Dick Porter 44. Tom Bridges 45. Oscar Melillo 46. Joe Stripp 47. John Frederick 48. James (Tex) Carleton 49. Sam Leslie 50. Walter Beck 51. Jim (Rip) Collins 52. Herman Bell 53. George Watkins 54. Wesley Schulmerich 55. Ed Holley 56. Mark Koenig 57. Bill Swift 58. Earl Grace 59. Joe Mowry 60. Lynn Nelson 61. Lou Gehrig 62. Henry Greenberg 63. Minter Hayes 64. Frank Grube 65. Cliff Bolton 66. Mel Harder 67. Bob Weiland 68. Bob Johnson 69. John Marcum 70. Ervin (Pete) Fox 71. Lyle Tinning 72. Arndt Jorgens 73. Ed Wells 74. Bob Boken 75. Bill Werber 76. Hal Trotsky 77. Joe Vosmik 78. Frank (Pinkey) Higgins 79. Eddie Durham 80. Marty McManus 81. Bob Brown 82. Bill Hallahan 83. Jim Mooney 84. Paul Derringer 85. Adam Comorosky 86. Lloyd Johnson 87. George Darrow 88. Homer Peel 89. Linus Frey 90. Hazen (Ki-Ki) Cuyler 91. Dolph Camilli 92. Steve Larkin 93. Fred Ostermueller 94. Robert A. (Red) Rolfe 95. Myril Hoag 96. Jim DeShong